Staff Update

Behind the Scenes: Development

Holiday Email

Click to view our holiday email

By Sameen Piracha, Development Specialist

We launched our Annual Giving program this past December.  A lot of meetings and brainstorming sessions went into redesigning the letter, pledge form, and e-Solicitation email.  Let us know what you think of the designs!  We raised double the amount from last year for the APAP and nearly triple the amount for the HomeSpun initiative.  For all who answered both our calls, thank you!  We are grateful for your enthusiasm and support.  You may have noticed our revamped “Thank you” letters.  They are personally signed by staff and include a sidebar on how you can get involved and stay informed.

In the Year of the Dragon, our goal is to reach 100% participation from previous donors and grow our list of supporters by 50%.  We need your help! If you would like to volunteer your time and/or skills, please feel free to contact me at


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